/* ─── RESET & BASE ─── */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

body {
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  color: #111;
  background: #fff;
  line-height: 1.6;
}

a { text-decoration: none; color: inherit; }
img { max-width: 100%; display: block; }

/* ─── VARIABLES ─── */
:root {
  --red: #C41E3A;
  --red-dark: #a01830;
  --black: #111;
  --white: #fff;
  --gray-light: #F7F7F7;
  --gray-mid: #555;
  --max: 1100px;
}

/* ─── NAVIGATION ─── */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: #fff;
  border-bottom: 2px solid #111;
  padding: 0 40px;
}

.nav-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
}

.logo {
  font-size: 1rem;
  font-weight: 900;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.logo span { color: var(--red); }

.nav-links {
  display: flex;
  list-style: none;
  gap: 32px;
  align-items: center;
}

.nav-links a {
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  transition: color 0.2s;
}

.nav-links a:hover { color: var(--red); }

.nav-links .nav-cta {
  background: var(--red);
  color: #fff;
  padding: 10px 22px;
}

.nav-links .nav-cta:hover { background: var(--red-dark); color: #fff; }

/* Logo image */
.logo-link { display: flex; align-items: center; }
.logo-img { height: 36px; width: auto; display: block; }
.logo-img-footer { height: 28px; width: auto; display: block; }

/* Hamburger */
.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  cursor: pointer;
  background: none;
  border: none;
  padding: 4px;
}

.nav-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: #111;
  transition: all 0.2s;
}

/* ─── BUTTONS ─── */
.btn {
  display: inline-block;
  padding: 14px 32px;
  font-family: inherit;
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  cursor: pointer;
  border: 2px solid transparent;
  transition: all 0.2s;
}

.btn-primary {
  background: var(--red);
  color: #fff;
  border-color: var(--red);
}

.btn-primary:hover { background: var(--red-dark); border-color: var(--red-dark); }

.btn-outline-white {
  background: transparent;
  color: #fff;
  border-color: #fff;
}

.btn-outline-white:hover { background: #fff; color: #111; }

.btn-outline-dark {
  background: transparent;
  color: #111;
  border-color: #111;
}

.btn-outline-dark:hover { background: #111; color: #fff; }

/* ─── HERO ─── */
.hero {
  background: #111;
  color: #fff;
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 140px 40px 100px;
}

.hero-inner {
  max-width: var(--max);
  margin: 0 auto;
  width: 100%;
}

.eyebrow {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 24px;
}

.hero h1 {
  font-size: clamp(2.6rem, 6vw, 5rem);
  font-weight: 900;
  line-height: 1.04;
  letter-spacing: -0.03em;
  max-width: 820px;
  margin-bottom: 28px;
}

.hero h1 em {
  color: var(--red);
  font-style: normal;
}

.hero-sub {
  font-size: 1.05rem;
  color: #999;
  max-width: 500px;
  margin-bottom: 44px;
  line-height: 1.75;
}

.hero-actions { display: flex; gap: 16px; flex-wrap: wrap; }

/* ─── SECTION BASE ─── */
.section {
  padding: 100px 40px;
}

.section-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.section-label {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 16px;
}

.section h2 {
  font-size: clamp(1.8rem, 4vw, 3rem);
  font-weight: 900;
  letter-spacing: -0.025em;
  line-height: 1.08;
  margin-bottom: 28px;
}

.section p {
  font-size: 1.05rem;
  color: var(--gray-mid);
  line-height: 1.8;
  max-width: 640px;
}

/* ─── PROBLEM SECTION ─── */
.section-problem { background: var(--gray-light); }

.problem-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: start;
  margin-top: 16px;
}

.problem-list {
  list-style: none;
  margin-top: 8px;
}

.problem-list li {
  padding: 16px 20px;
  border-left: 3px solid var(--red);
  font-size: 0.95rem;
  font-weight: 500;
  color: #333;
  background: #fff;
  margin-bottom: 8px;
}

/* ─── APPROACH SECTION ─── */
.section-approach {
  background: #111;
  color: #fff;
  padding: 100px 40px;
}

.section-approach .section-inner { max-width: var(--max); margin: 0 auto; }
.section-approach h2 { color: #fff; margin-bottom: 56px; }

.approach-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
}

.approach-item {
  padding: 40px 28px;
  background: #1c1c1c;
  border-top: 3px solid #333;
  transition: border-top-color 0.25s;
}

.approach-item:hover { border-top-color: var(--red); }

.approach-num {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  color: var(--red);
  margin-bottom: 20px;
}

.approach-item h3 {
  font-size: 1.25rem;
  font-weight: 800;
  letter-spacing: -0.02em;
  color: #fff;
  margin-bottom: 12px;
}

.approach-item p {
  font-size: 0.88rem;
  color: #888;
  line-height: 1.65;
  max-width: none;
}

/* ─── DIFFERENTIATOR SECTION ─── */
.section-diff {
  border-top: 4px solid var(--red);
}

.diff-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.diff-callout {
  font-size: clamp(1.4rem, 3vw, 2rem);
  font-weight: 900;
  letter-spacing: -0.02em;
  line-height: 1.2;
  color: #111;
}

/* ─── VALUE SECTION ─── */
.section-value { background: var(--gray-light); }

.value-list {
  list-style: none;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  margin-top: 32px;
}

.value-list li {
  display: flex;
  align-items: center;
  gap: 14px;
  font-size: 1rem;
  font-weight: 700;
  color: #111;
  padding: 16px;
  background: #fff;
}

.value-list li::before {
  content: '';
  flex-shrink: 0;
  width: 18px;
  height: 18px;
  background: var(--red);
}

/* ─── TAGLINE BAND ─── */
.section-tagline {
  background: var(--red);
  color: #fff;
  text-align: center;
  padding: 100px 40px;
}

.section-tagline h2 {
  font-size: clamp(2.2rem, 5vw, 4rem);
  font-weight: 900;
  letter-spacing: -0.03em;
  margin-bottom: 20px;
  color: #fff;
}

.section-tagline p {
  font-size: 1.05rem;
  color: rgba(255,255,255,0.8);
  max-width: 520px;
  margin: 0 auto;
}

/* ─── FINAL CTA ─── */
.section-cta {
  background: #111;
  color: #fff;
  text-align: center;
  padding: 120px 40px;
}

.section-cta h2 {
  font-size: clamp(2rem, 5vw, 3.5rem);
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 1.08;
  color: #fff;
  margin-bottom: 40px;
  max-width: 700px;
  margin-left: auto;
  margin-right: auto;
}

/* ─── FOOTER ─── */
footer {
  background: #0a0a0a;
  border-top: 1px solid #222;
  padding: 36px 40px;
}

.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.footer-logo {
  font-weight: 900;
  font-size: 0.95rem;
  color: #fff;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}

.footer-logo span { color: var(--red); }

footer p {
  color: #555;
  font-size: 0.82rem;
  max-width: none;
}

footer a { color: #555; transition: color 0.2s; }
footer a:hover { color: var(--red); }

/* ─── PAGE HERO (inner pages) ─── */
.page-hero {
  background: #111;
  color: #fff;
  padding: 160px 40px 80px;
}

.page-hero-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.page-hero h1 {
  font-size: clamp(2.2rem, 5vw, 4rem);
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 1.05;
  max-width: 700px;
}

.page-hero p {
  font-size: 1.05rem;
  color: #999;
  margin-top: 20px;
  max-width: 520px;
  line-height: 1.75;
}

/* ─── SERVICES PAGE ─── */
.services-list {
  margin-top: 16px;
}

.service-block {
  padding: 64px 0;
  border-bottom: 1px solid #e8e8e8;
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 48px;
  align-items: start;
}

.service-block:last-child { border-bottom: none; }

.service-num {
  font-size: 4rem;
  font-weight: 900;
  color: #e8e8e8;
  line-height: 1;
  letter-spacing: -0.04em;
}

.service-content h3 {
  font-size: 1.7rem;
  font-weight: 900;
  letter-spacing: -0.025em;
  margin-bottom: 16px;
}

.service-content h3 span { color: var(--red); }

.service-content p {
  font-size: 1rem;
  color: var(--gray-mid);
  line-height: 1.8;
  max-width: 600px;
  margin-bottom: 0;
}

.service-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 20px;
}

.service-tag {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 5px 12px;
  border: 1.5px solid #ddd;
  color: #555;
}

/* ─── ABOUT PAGE ─── */

/* Joel photo */
.joel-photo {
  width: 100%;
  max-height: 480px;
  object-fit: cover;
  object-position: top;
  display: block;
}

.about-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.about-text p {
  margin-bottom: 20px;
  font-size: 1.05rem;
  color: var(--gray-mid);
  line-height: 1.8;
  max-width: none;
}

.about-text p:last-child { margin-bottom: 0; }

.credentials-box {
  background: var(--gray-light);
  padding: 36px;
  border-left: 4px solid var(--red);
}

.credentials-box h4 {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 20px;
}

.credentials-box ul {
  list-style: none;
}

.credentials-box ul li {
  padding: 12px 0;
  border-bottom: 1px solid #e5e5e5;
  font-size: 0.95rem;
  font-weight: 600;
  color: #111;
  display: flex;
  align-items: center;
  gap: 10px;
}

.credentials-box ul li:last-child { border-bottom: none; }

.credentials-box ul li::before {
  content: '';
  flex-shrink: 0;
  width: 8px;
  height: 8px;
  background: var(--red);
  border-radius: 50%;
}

.values-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 48px;
}

.value-card {
  padding: 32px;
  background: #111;
  color: #fff;
}

.value-card h4 {
  font-size: 1rem;
  font-weight: 800;
  margin-bottom: 10px;
  letter-spacing: -0.01em;
}

.value-card p {
  font-size: 0.88rem;
  color: #888;
  line-height: 1.65;
  max-width: none;
}

/* ─── CONTACT PAGE ─── */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 80px;
  align-items: start;
}

.contact-info-block {
  margin-bottom: 36px;
}

.contact-info-block h4 {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 8px;
}

.contact-info-block p,
.contact-info-block a {
  font-size: 1rem;
  font-weight: 600;
  color: #111;
  line-height: 1.6;
  max-width: none;
}

.contact-info-block a:hover { color: var(--red); }

/* Form */
.contact-form .field { margin-bottom: 20px; }

.contact-form label {
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  margin-bottom: 8px;
  color: #111;
}

.contact-form input,
.contact-form textarea,
.contact-form select {
  width: 100%;
  padding: 14px 16px;
  border: 2px solid #e5e5e5;
  font-family: inherit;
  font-size: 0.95rem;
  color: #111;
  background: #fff;
  transition: border-color 0.2s;
  outline: none;
  -webkit-appearance: none;
  border-radius: 0;
}

.contact-form input:focus,
.contact-form textarea:focus { border-color: var(--red); }

.contact-form textarea { height: 160px; resize: vertical; }

.contact-form .submit-btn {
  width: 100%;
  padding: 16px;
  font-family: inherit;
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  cursor: pointer;
  background: var(--red);
  color: #fff;
  border: 2px solid var(--red);
  transition: all 0.2s;
}

.contact-form .submit-btn:hover { background: var(--red-dark); border-color: var(--red-dark); }

/* ─── RESPONSIVE ─── */
@media (max-width: 900px) {
  .approach-grid { grid-template-columns: 1fr 1fr; }
  .diff-inner { grid-template-columns: 1fr; gap: 32px; }
  .about-grid { grid-template-columns: 1fr; gap: 48px; }
  .contact-grid { grid-template-columns: 1fr; gap: 48px; }
  .values-grid { grid-template-columns: 1fr; }
}

@media (max-width: 700px) {
  .nav { padding: 0 20px; }
  .nav-links { display: none; flex-direction: column; position: absolute; top: 68px; left: 0; right: 0; background: #fff; border-bottom: 2px solid #111; padding: 20px 20px; gap: 0; }
  .nav-links.open { display: flex; }
  .nav-links li { width: 100%; }
  .nav-links a { display: block; padding: 14px 0; border-bottom: 1px solid #eee; font-size: 0.85rem; }
  .nav-links .nav-cta { margin-top: 12px; text-align: center; border: none; padding: 14px 0; }
  .nav-toggle { display: flex; }

  .hero, .section, .page-hero, .section-approach, .section-tagline, .section-cta { padding-left: 20px; padding-right: 20px; }
  .problem-body { grid-template-columns: 1fr; gap: 32px; }
  .approach-grid { grid-template-columns: 1fr; gap: 2px; }
  .value-list { grid-template-columns: 1fr; }
  .service-block { grid-template-columns: 1fr; gap: 8px; }
  .service-num { font-size: 2rem; }
  .footer-inner { flex-direction: column; gap: 16px; text-align: center; }
  footer { padding: 28px 20px; }
}